- SKU: 9780815611721
- BARCODE: 9780815611721
- VENDOR: BooksCloud
Watching TV: American Television Season by Season, Fourth Edition - Paperback
Couldn't load pickup availability
Description
by Harry Castleman (Author), Walter J. Podrazik (Author)
Castleman and Podrazik present a season-by-season narrative that encompasses the eras of American television from the beginning in broadcast, through cable, and now streaming. They deftly navigate the dizzying array of contemporary choices so that no matter where you start on the media timeline, Watching TV provides the context and background to this multi-billion-dollar enterprise. Drawing on decades of research, the authors weave together personalities, popular shows, corporate strategies, historical events, and changing technologies, enhancing the main commentary with additional elements that include fall prime time schedule grids for every season, date box timelines, highlighted key text, and selected photos.
Full of facts, firsts, insights, and exploits from now back to the earliest days, Watching TV is the standard chronology of American television, and reading it is akin to channel surfing through history. The fourth edition updates the story into the 2020s and looks ahead to the next waves of change. This new edition is the first to also be available in a digital format.Author Biography
Harry Castleman practices law in Boston and has written seven other popular culture books with Podrazik. He has worked as a media producer and consultant for a number of political organizations and campaigns. He has also been a guest lecturer on TV history at Boston University's College of Communication.
Walter J. Podrazik is a communications and logistics consultant. He also serves as television curator at the Museum of Broadcast Communications in Chicago and is regularly quoted in media articles. As an adjunct lecturer at the University of Illinois at Chicago, he teaches television history and analyzes the role of media in politics.
Reviews
Exceptional Support and Clean Code
I was impressed by how fast the support team responded to my questions. Even as someone with basic coding knowledge, I found the theme incredibly easy to work with. The code is well-organized, and everything runs smoothly.
Reliable Theme with Excellent Customer Service
After trying multiple themes, I finally chose Wokiee — and haven’t looked back. It’s reliable, modern, and easy to customize without coding. What impressed me most was their support team: fast, helpful, and willing to assist even with third-party issues. That level of service is rare!
Beautiful Design and Great Flexibility
Wokiee is hands down the best Shopify theme I’ve used. The design options are stunning and fully customizable. I was able to build a high-converting store without any external developers.
Top-Notch Support and Regular Updates
The customer support team is incredible — helpful, responsive, and very professional. They’ve helped me resolve everything from layout tweaks to app integrations. Plus, the theme is regularly updated with new features.
Amazing Customization Options"!
Wokiee gave me full creative control over my store’s layout and visuals. The theme’s design blocks are so flexible that I could create something truly unique — without touching a single line of code.
High-Quality Theme with Professional Code
You can tell Wokiee was built by pros. The code is clean and optimized for performance. No bloated features — just what you need. My store loads fast and looks great on all devices.