{"product_id":"unpacked-predict-packaging-that-sells-paperback","title":"unPACKED: Predict Packaging That Sells - Paperback","description":"\u003cp\u003eby \u003cb\u003eAlex Hunt\u003c\/b\u003e (Author), \u003cb\u003eMatt Salem\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn an AI-Enabled Shopping Environment, Packaging Remains Mission-Critical.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the eighteen months since this book first hit shelves, AI-assisted and agentic shopping have moved into the spotlight of e-commerce, changing how shoppers search, compare, validate, and ultimately choose. This shift creates a new environment where packaging effectiveness matters more than ever. The second edition adds two new chapters covering how packaging must convert across both human and AI-enabled shopping journeys, and how predictive intelligence embeds behavioral insight into the daily workflows of brands to drive faster, smarter commercial decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor decades, \u003cstrong\u003eAlex Hunt, Matt Salem\u003c\/strong\u003e, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In \u003cem\u003eunPACKED\u003c\/em\u003e, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs an insights expert, you're up-to-date on design, consumer behavior, and market trends: everything that influences packaging success. But one wrong decision can quickly turn into a high-profile failure and, worse, loss of sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eunPACKED\u003c\/em\u003e guides you to accurately predict packaging that sells, no matter who, or what, is doing the choosing.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 03, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71882763501821,"sku":"9781544554495","price":28.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/nbeIkV1GFJ9781544554495.webp?v=1794419438","url":"https:\/\/booktolia.com\/products\/unpacked-predict-packaging-that-sells-paperback","provider":"booktolia","version":"1.0","type":"link"}