{"product_id":"the-valuation-of-intangible-assets-an-exploration-of-patent-and-trademark-portfolios-paperback","title":"The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePhilipp Sandner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIntangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eIntangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks. He empirically analyzes how technology- and market-based assets drive the company value of stock-market listed companies. He finds that both patents and trademarks substantially contribute to the value of companies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universität Munich).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 220\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 8.27 x 5.83 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 08, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71315622691069,"sku":"9783834917744","price":96.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/0PL_gKLVx9783834917744.webp?v=1789581134","url":"https:\/\/booktolia.com\/products\/the-valuation-of-intangible-assets-an-exploration-of-patent-and-trademark-portfolios-paperback","provider":"booktolia","version":"1.0","type":"link"}