The Ultimate Journey: Harnessing the Power of Storytelling for Your Business - Paperback

by Matthew Mendelsohn (Author)

A guide to techniques to write and create more compelling stories for businesses, products and brands that will resonate more effectively with customers.

Author Biography

Matthew Mendelsohn is currently the General Manager for Lifestyle Products with Time International, a retail company based in Indonesia. He has spent more than 15 years in Asia including starting up Backpack Asia, a public relations consulting company focusing on the tourism industry and was a previously a consultant with the US Foreign Commercial Service.