The Psychology of Investing - Paperback

by John R. Nofsinger (Author)

While traditional finance focuses on the tools used to optimize return and minimize risk, this book shows how psychology can explain our decisions more than financial theory. This classic text delves into the ways biases influence investment behavior, and how overcoming these biases can increase financial success.

Author Biography

John R. Nofsinger is the William H. Seward Endowed Chair in International Finance at the College of Business and Public Policy at the University of Alaska Anchorage, USA.