{"product_id":"the-marketing-edge-for-filmmakers-developing-a-marketing-mindset-from-concept-to-release-paperback","title":"The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRussell Schwartz\u003c\/b\u003e (Author), \u003cb\u003eKatherine MacDonald\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten for working and aspiring filmmakers, directors, producers and screenwriters, \u003ci\u003eThe Marketing Edge for Filmmakers \u003c\/i\u003ewalks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, \u003ci\u003eThe Marketing Edge for Filmmakers \u003c\/i\u003eoffers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRussell Schwartz is Associate Professor at the Dodge College of Film and Media in Chapman University where he is the lead marketing professor in the Creative Producing Program. He is also Co-Principal of Pandemic Marketing which provides strategic consulting to the motion picture industry. Recently he was President of Worldwide Marketing for Relativity Media and was formally President of Marketing at New Line Cinema, where he created and managed the marketing campaigns for over 70 films, including the\u003ci\u003e Lord of the Rings\u003c\/i\u003e trilogy, \u003ci\u003eWedding Crashers\u003c\/i\u003e, \u003ci\u003eElf\u003c\/i\u003e, \u003ci\u003eHairspray\u003c\/i\u003e and \u003ci\u003eThe Notebook\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003eKate MacDonald is a studio marketing executive based in Los Angeles. She is the Vice President of Marketing and Production at Paramount Pictures. During her career, Kate has worked on a variety of both large and more targeted films such as \u003ci\u003eWedding Crashers\u003c\/i\u003e, the \u003ci\u003eSaw\u003c\/i\u003e horror franchise, \u003ci\u003eWorld War Z\u003c\/i\u003e, the \u003ci\u003eStar Trek\u003c\/i\u003e franchise, \u003ci\u003eWolf of Wall Street\u003c\/i\u003e and \u003ci\u003eThe Big Short\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 302\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 26, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47457641267453,"sku":"9781138088924","price":100.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/M0RWWHlCenpFVENkMUQweDdld1JoZz09.webp?v=1777242541","url":"https:\/\/booktolia.com\/products\/the-marketing-edge-for-filmmakers-developing-a-marketing-mindset-from-concept-to-release-paperback","provider":"booktolia","version":"1.0","type":"link"}