{"product_id":"the-herndons-an-atlanta-family-hardcover","title":"The Herndons: An Atlanta Family - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCarole Merritt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBorn a slave and reared a sharecropper, Alonzo Herndon (1858-1927) was destined to drudgery in the red clay fields of Georgia. Within forty years of Emancipation, however, he had amassed a fortune that far surpassed that of his White slave-master father. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThrough his barbering, real estate, and life insurance ventures, Herndon would become one of the wealthiest and most respected African American business figures of his era. This richly illustrated book chronicles Alonzo Herndon's ascent and his remarkable family's achievements in Jim Crow Atlanta. \u003cp\u003e\u003c\/p\u003eIn this first biography of the Herndons, Carole Merritt narrates how Herndon nurtured the Atlanta Life Insurance Company from a faltering enterprise he bought for $140 into one of the largest Black financial institutions in America; how he acquired the most substantial Black property holdings in Atlanta; and how he developed his barbering business from a one-chair shop into the nation's largest and most elegant parlor, the resplendent, twenty-three chair \"Crystal Palace\" in the heart of White Atlanta. \u003cp\u003e\u003c\/p\u003eThe Herndons' world was the educational and business elite of Atlanta. But as Blacks, they were intimately bound to the course of Black life. The Atlanta Race Riot of 1906 and its impact on the Herndons demonstrated that all Blacks, regardless of class, were the victims of racial terrorism. \u003cp\u003e\u003c\/p\u003eThrough the Herndons, issues of race, class, and color in turn-of-the-century Atlanta come into sharp focus. Their story is one of by-the-bootstraps resolve, tough compromises in the face of racism, and lasting contributions to their city and nation.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eCAROLE MERRITT is a former director of the historic Herndon Home museum in Atlanta. She is author of \u003ci\u003eHomecoming: African American Family History in Georgia\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 10 x 8.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 21, 2002\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e Black Caucus of the American Library Association Literary_award (2003)\u003c\/div\u003e\n                \u003cdiv\u003e\n\u003cstrong\u003eAward:\u003c\/strong\u003e Hurston\/Wright LEGACY Award (2003)\u003c\/div\u003e\n                ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47468513296637,"sku":"9780820323091","price":57.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/SmRtd0liSEtiU2lkWFJkdlFPTzU0UT09.webp?v=1777290304","url":"https:\/\/booktolia.com\/products\/the-herndons-an-atlanta-family-hardcover","provider":"booktolia","version":"1.0","type":"link"}