{"product_id":"the-future-of-luxury-brands-artification-and-sustainability-paperback","title":"The Future of Luxury Brands: Artification and Sustainability - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnnamma Joy\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. \u003cem\u003eThe Future of Luxury Brands\u003c\/em\u003e examines three interrelated luxury-marketing segments--the art world, fashion and fine wines including hospitality services--through the dual lenses of sustainability and artification. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eFrom safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification--the process by which non-art is reconceived as art--applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnnamma Joy\u003c\/strong\u003e is Professor of Marketing on the Faculty of Management at the University of British Columbia (Canada) \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 311\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.66 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 04, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47459006480637,"sku":"9783110737615","price":79.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/dzJUakVPOFQydHJld1pVa0JhY1lPQT09.webp?v=1777252861","url":"https:\/\/booktolia.com\/products\/the-future-of-luxury-brands-artification-and-sustainability-paperback","provider":"booktolia","version":"1.0","type":"link"}