{"product_id":"the-essential-marketing-and-advertising-dictionary-paperback","title":"The Essential Marketing and Advertising Dictionary - Paperback","description":"\u003cp\u003eby \u003cb\u003eJerry M. Rosenberg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is essential for marketing, sales, and advertising professionals and students.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDr. Jerry M. Rosenberg (New Jersey) received his Ph.D. from New York University. He is a professor at Rutgers University's Business School in New Jersey and the author of 28 books. Dr. Rosenberg is also the primary business consultant to the Oxford English Dictionary.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 768\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.6 x 5.9 x 4.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 25, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71743888097533,"sku":"9781572487031","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/BrEBzh_R099781572487031.webp?v=1793296539","url":"https:\/\/booktolia.com\/products\/the-essential-marketing-and-advertising-dictionary-paperback","provider":"booktolia","version":"1.0","type":"link"}