The Essential Marketing and Advertising Dictionary - Paperback

by Jerry M. Rosenberg (Author)

The Essential Marketing and Advertising Dictionary is an authoritative reference that defines more than 5,500 marketing and advertising terms in clear, concise, and understandable language. This dictionary incorporates terms used in both government and private-sector organizations. The terms cover every aspect of marketing and advertising, including terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research, and print and broadcast advertising.

This book is essential for marketing, sales, and advertising professionals and students.

Author Biography

Dr. Jerry M. Rosenberg (New Jersey) received his Ph.D. from New York University. He is a professor at Rutgers University's Business School in New Jersey and the author of 28 books. Dr. Rosenberg is also the primary business consultant to the Oxford English Dictionary.