{"product_id":"the-end-of-business-as-usual-rewire-the-way-you-work-to-succeed-in-the-consumer-revolution-hardcover","title":"The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBrian Solis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding \"Egosystem,\" in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval\"--\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eTODAY'S BIGGEST TRENDS--the mobile web, social media, gamification, real-time--have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding \"egosystem,\" in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging--and they're changing the very foundation of business. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe End of Business As Usual\u003c\/i\u003e explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe End of Business As Usual\u003c\/i\u003e will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include: Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers\u003c\/p\u003e \u003cp\u003eRather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eIt's a new era of business and consumerism--and you play a role in defining it\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eToday's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. \u003ci\u003eThe End of Business As Usual\u003c\/i\u003e explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.\u003c\/p\u003e \u003cp\u003e\"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?\"\u003cbr\u003e --\u003cb\u003eMark Cuban\u003c\/b\u003e, owner of the Dallas Mavericks and Chairman of HDNet\u003c\/p\u003e \u003cp\u003e\"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow.\"\u003cbr\u003e --\u003cb\u003eJohn Chambers\u003c\/b\u003e, CEO of Cisco Systems, Inc.\u003c\/p\u003e \u003cp\u003e\"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure.\"\u003cbr\u003e --\u003cb\u003ePeter Guber\u003c\/b\u003e, author of \u003ci\u003eTell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism.\"\u003cbr\u003e --\u003cb\u003eMark Burnett\u003c\/b\u003e, Television Executive Producer\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBRIAN SOLIS\u003c\/b\u003e is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.24 x 8.88 x 6.26 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 18, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71281615995133,"sku":"9781118077559","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/j4uxhntfJY9781118077559.webp?v=1789146059","url":"https:\/\/booktolia.com\/products\/the-end-of-business-as-usual-rewire-the-way-you-work-to-succeed-in-the-consumer-revolution-hardcover","provider":"booktolia","version":"1.0","type":"link"}