{"product_id":"the-business-of-media-distribution-monetizing-film-and-tv-content-in-the-ai-era-paperback","title":"The Business of Media Distribution: Monetizing Film and TV Content in the AI Era - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJeffrey C. Ulin\u003c\/b\u003e (Author), \u003cb\u003eTim O'Hair\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O'Hair provide an accessible and contemporary overview of business theory and practice across key global market segments--film, television, and online\/streaming.\u003c\/p\u003e\u003cp\u003eWith an insider's perspective, this book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. In this fourth edition, the new focus will be on the growth and diversification of streaming video--with its inherent issues and maturation--and how AI is poised to impact market segments. As with previous editions, the material is interwoven with perspectives from key industry executives at studios, networks, agencies, and streaming leaders.\u003c\/p\u003e\u003cp\u003eThis book is an essential resource for creatives and professionals in the distribution business, providing a virtual apprenticeship to demystify the complicated media markets and to illuminate how digital technology has impacted the ecosystem. Readers will be able to glimpse into the future of how film and television content will be financed, distributed, and watched.\u003c\/p\u003e\u003cp\u003eOnline eResources contain further discussion on topics presented in this book.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJeffrey C. Ulin\u003c\/b\u003e has worked as a media executive, attorney, and entrepreneur. Jeff headed worldwide distribution at Lucasfilm for all markets (theatrical, video, TV, and online), managing sales for \u003ci\u003eStar Wars\u003c\/i\u003e and \u003ci\u003eIndiana Jones\u003c\/i\u003e, and overseeing the release of the last \u003ci\u003eStar Wars\u003c\/i\u003e film made by George Lucas, \u003ci\u003eEpisode III\u003c\/i\u003e. Jeff also co-founded and served as CEO of animation studio Wild Brain (where he created the Disney pre-school hit \u003ci\u003eHigglytown Heroes\u003c\/i\u003e), helped manage Paramount and Universal's overseas video joint venture, and used this book to teach the class Media \u0026amp; Entertainment: Economics, Policy, and Strategy at UC Berkeley's Haas School of Business. Jeff holds degrees from Harvard University and The University of Chicago Law School. Jeff is also the author of fiction novels \u003cem\u003eThe Lord's Tusks\u003c\/em\u003e and \u003cem\u003eProvenance of Ashes\u003c\/em\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTim O'Hair \u003c\/b\u003eis a veteran motion picture producer and executive with decades of experience overseeing film projects from development to distribution. His career spans both studio and independent productions, including long-term roles as an executive at Universal Pictures and Orion Pictures. He is a member of the Producers Guild of America, an adjunct professor, a frequent public speaker on media production and finance, and an active community volunteer. He holds degrees from Dartmouth College and Columbia University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 418\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 11, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47464863170813,"sku":"9781032761060","price":100.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/Z9EtpONE_19781032761060.webp?v=1777261798","url":"https:\/\/booktolia.com\/products\/the-business-of-media-distribution-monetizing-film-and-tv-content-in-the-ai-era-paperback","provider":"booktolia","version":"1.0","type":"link"}