{"product_id":"the-brand-gpa-making-the-grade-with-your-customers-hardcover","title":"The Brand Gpa: Making the Grade with Your Customers - Hardcover","description":"\u003cp\u003eby \u003cb\u003eJosh Grau\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf your customers could give you a grade, do you know what it would be?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOdds are it would be different--potentially very different--than how you would grade the brand yourself.\u003c\/p\u003e\u003cp\u003eInternal teams spend a lot of time hustling to develop KPIs each quarter. But those processes are rarely connected to one another, and nobody's grading on the same rubric. Worse, teams score themselves--which is like grading your own exam. Meanwhile, your customers evaluate you on a completely different set of criteria.\u003c\/p\u003e\u003cp\u003eThat's where The Brand GPA comes in. It's a new way to measure the health of your brand through the lens of the customer experience--while also redefining what brand should mean. Because here's the uncomfortable truth: brand has a brand perception problem.\u003c\/p\u003e\u003cp\u003eToo often the term gets unfairly reduced to expensive Super Bowl ads or a logo refresh. But the most successful brands understand that brand is everything--from the product and experience they deliver to the way they communicate to the values they exhibit. So if your internal numbers give you an A but your customers' actions give you a C, you've got a serious brand problem.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e145 Brands. 5 Subjects. 1 Framework.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Brand GPA gives leaders--from CMOs to CPOs to CEOs--a customer-first alternative to the quarterly KPI scramble: a weighted, evidence-based framework that measures a brand the way customers experience it. It's a brand health diagnostic, a strategic planning framework, and a common language for your entire organization--rolled into one score that's easy to track, defend, and act on.\u003c\/p\u003e\u003cp\u003eAnd as AI continues to change the game, The Brand GPA gives you a framework for harnessing it the right way so you can stay locked in and study the one thing that matters most: making the grade with your customers.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJosh Grau has spent his career at companies that weren't riding waves--they were making them. As a four-time CMO and former executive at Twitter, YouTube, Wealthfront, and Yext, he helped build the marketing foundations for the defining technologies--online video, social media, fintech, and AI--that fundamentally changed how people interact with brands.\u003c\/p\u003e\u003cp\u003eAt the same time, he's watched even the world's most iconic brands struggle to connect with the people who matter most: their customers. After two decades helping brands find the plot, he translated those experiences into The Brand GPA: Making the Grade with Your Customers--a guide for leaders who want to move their brands to the top of the class.\u003c\/p\u003e\u003cp\u003eHe has taught marketing and storytelling at Northwestern and Stanford, coached NCAA Division I volleyball, and advises companies at all stages of growth. He writes Shades of Grau on Substack, where brands, technology, and popular culture intersect--and sometimes collide. He splits his time between Austin and San Francisco.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 312\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.11 x 8.67 x 5.84 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71808572948733,"sku":"9781639081929","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/A9HrDFoL489781639081929.webp?v=1793814712","url":"https:\/\/booktolia.com\/products\/the-brand-gpa-making-the-grade-with-your-customers-hardcover","provider":"booktolia","version":"1.0","type":"link"}