{"product_id":"the-architects-brain-neuroscience-creativity-and-architecture-paperback","title":"The Architect's Brain: Neuroscience, Creativity, and Architecture - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHarry Francis Mallgrave\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Architect's Brain: Neuroscience, Creativity, and Architecture\u003c\/i\u003e is the first book to consider the relationship between the neurosciences and architecture, offering a compelling and provocative study in the field of architectural theory.\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores various moments of architectural thought over the last 500 years as a cognitive manifestation of philosophical, psychological, and physiological theory\u003c\/li\u003e \u003cli\u003eLooks at architectural thought through the lens of the remarkable insights of contemporary neuroscience, particularly as they have advanced within the last decade\u003c\/li\u003e \u003cli\u003eDemonstrates the neurological justification for some very timeless architectural ideas, from the multisensory nature of the architectural experience to the essential relationship of ambiguity and metaphor to creative thinking\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eDid classical and Renaissance theory in fact have a biological basis? Does the architect possess a highly specialized brain? Is neuroscience today providing architecture with a new foundation for design thought?\u003cbr\u003e \u003cbr\u003e \u003c\/p\u003e\u003cp\u003eThese are a few of the compelling suggestions offered by this richly detailed study, which explores--from two perspectives--the issue of how architects and designers view the phenomenal world. In part one of \u003ci\u003eThe Architect's Brain\u003c\/i\u003e, Mallgrave sketches various moments of architectural thought over the last 500 years as a cognitive manifestation of philosophical, psychological, and physiological theory. In part two, he repositions this question from the perspective of the remarkable insights of contemporary neuroscience, particularly as they have advanced within the last decade.\u003c\/p\u003e \u003cp\u003eWhat emerges is a surprising neurological justification for some very timeless architectural ideas, from the multisensory nature of the architectural experience to the essential relationship of ambiguity and metaphor to creative thinking. The author cogently argues that architecture (aside from its intellectual affectations) is radically an emotional and perceptual act grounded in biological values that should be placed in the foreground. Not since Richard Neutra's \u003ci\u003eSurvival Through Design\u003c\/i\u003e (1954) has such a provocative thesis been put forth in the field of architectural theory.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHarry Francis Mallgrave\u003c\/b\u003e is a professor of architecture at Illinois Institute of Technology, and has enjoyed a distinguished career as an award-winning scholar, translator, and architect. His most recent publications include \u003ci\u003eModern Architectural Theory: A Historical Survey, 1673-1968\u003c\/i\u003e, and the two-volume \u003ci\u003eArchitectural Theory: An Anthology from Vitruvius to 2005\u003c\/i\u003e (Wiley-Blackwell 2008). His forthcoming \u003ci\u003eIntroduction to Architectual Theory\u003c\/i\u003e will be published by Wiley-Blackwell in 2010.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 284\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.99 x 6.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 06, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47457158463741,"sku":"9780470658253","price":68.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/mdgnb0rKWX9780470658253.webp?v=1777234500","url":"https:\/\/booktolia.com\/products\/the-architects-brain-neuroscience-creativity-and-architecture-paperback","provider":"booktolia","version":"1.0","type":"link"}