Strategy in Context: A Multidimensional Approach to Strategic Management - Paperback

by Marc Day (Author)

Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions-external context, internal context, and an organisation-specific context.

Author Biography

Marc Day is Professor of Strategy and Operations Management at Henley Business School, University of Reading, UK.