{"product_id":"strategic-planning-for-public-relations-beginning-the-journey-paperback","title":"Strategic Planning for Public Relations: Beginning the Journey - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTricia Hansen-Horn\u003c\/b\u003e (Author), \u003cb\u003eAdam E. Horn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Planning for Public Relations: Beginning the Journey\u003c\/i\u003e is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eTricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-editor of \u003ci\u003ePublic Relations: From Theory to Practice\u003c\/i\u003e (2008).\u003cbr\u003e Adam Horn (PhD, University of Missouri-School of Journalism) is an assistant professor at the University of Central Missouri, where he designed and implemented UCM's strategic planning for public relations courses. He is an active sports consultant, specializing in media relations and crisis communication strategy.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.8 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 02, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47457694908669,"sku":"9781433120916","price":95.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/ZVRXV09uMTVEclQ5Ni9GenF2TjU4QT09.webp?v=1777242809","url":"https:\/\/booktolia.com\/products\/strategic-planning-for-public-relations-beginning-the-journey-paperback","provider":"booktolia","version":"1.0","type":"link"}