{"product_id":"stop-selling-to-everyone-paperback","title":"Stop Selling to Everyone - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAlejandra Pereyra\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEver wondered why filling the demographic sheet of an Ideal Client Avatar (ICA) is something many business coaches harp on? \u003c\/strong\u003eWhat's the point of making this imaginary person? Ain't nobody got time for that right? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHere's what no one told you about this marketing tool: \u003c\/strong\u003eit was never just a marketing exercise. It's an assignment. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen you were designed with your superpower(s)- you became a bridge. And on the other side of that bridge is a real person, in a real season, with a real need, that you were specifically equipped to meet.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe ICA tool isn't elementary. It's foundational. \u003c\/strong\u003eMost business coaches fail to explain the psychology behind this marketing tool.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTruth is, your ideal client isn't a made-up persona.\u003c\/strong\u003e She's the person you used to be. She's the prayer you used to pray. She's the problem you already solved.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen you learn to see your ICA this way, it takes the \"ick\" out of selling\u003c\/strong\u003e. A deep understanding of your ICA helps you stop desperately settling for unaligned customers and helps you attract dream clients. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book bridges the gap between knowing who you serve and actually reaching her.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 136\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.29 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 26, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71434080485629,"sku":"9798996763009","price":35.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/Z0lmFQEY339798996763009.webp?v=1790790668","url":"https:\/\/booktolia.com\/products\/stop-selling-to-everyone-paperback","provider":"booktolia","version":"1.0","type":"link"}