Mega Focus: Take Back Control. Join the Attention Revolution. - Paperback

by Adam Williams (Author)

Your future will be determined by what you pay attention to next.

You want to perform at your best, build a successful career and live a deeply satisfying life. All three depend on what you pay attention to. But your brain, your technology and the world around you are working against you -- pulling your focus toward everything except what counts. Mega Focus gives you the ability to take back control of your attention and direct it toward the future you want.

Author Adam Williams, The Attention Architect, has spent his career studying how attention works and advising individuals and organisations how to win it. In Mega Focus, he gives you a science-backed plan for understanding the forces misdirecting your attention and practical tools to focus it on what matters most.

Inside, you'll learn:

• Why attention matters more than talent, intelligence and motivation
• How to turn your brain from your greatest obstacle to your greatest ally
• What the attention tax costs you every day -- and how to stop paying it
• Why your happiness depends on where you focus your attention

Your attention isn't simply about productivity. Your most valuable asset is your attention, and right now, someone else is spending it. Take back control. Get Mega Focus.

Back Jacket

'Full of practical tools and frameworks, Mega Focus is an essential guide for anyone who wants to reclaim their attention in our increasingly distracting world.' --Dr Anne-Laure Le Cunff, author of Tiny Experiments

YOUR ATTENTION DETERMINES YOUR FUTURE

You want to perform at your best, build a successful career and live a satisfying life. But your brain, your technology and the world are working against you--pulling your attention toward everything except what counts. Mega Focus lets you take back control and direct your attention to the future you want.

Author Adam Williams, The Attention Architect, draws on neuroscience, psychology and behavioural science to help you understand the forces misdirecting your attention. Through detailed frameworks and practical tools this handbook will help you focus on what is most important to you.

Inside, you'll learn:

• why attention matters more than talent, intelligence and motivation
• how to turn your brain from an obstacle to an ally
• what the Attention Tax(TM) costs you--and how to stop paying it
• why your happiness depends on where you focus your attention
• how to reclaim time and attention for what really matters.

If you don't control your attention, something else will. Take back control. Get Mega Focus .

Author Biography

ADAM WILLIAMS is an attention architect, award-winning innovator, keynote speaker and author. He spent 30 years helping some of the world's biggest brands capture attention. Now he helps people and organisations reclaim it.