{"product_id":"marketing2at-become-the-marketer-every-team-wants-paperback","title":"Marketing2aT: Become the Marketer Every Team Wants - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid M. Lacombe\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou studied marketing. You learned the tools. You built the portfolio. So why does starting a marketing career still feel so unclear?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing2aT is a practical career guide for marketing students, recent graduates, interns, entry-level marketers, and career changers who want to become the kind of marketer every team wants.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eToday's marketing field is changing fast. AI is taking over routine tasks. Entry-level marketing roles are harder to find. Employers expect more than content, campaigns, and social media skills. Modern teams need marketers who can think clearly, adapt quickly, communicate well, and connect marketing work to business results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing2aT helps early-career marketers become T-shaped: deep enough to be useful, broad enough to be trusted, and adaptable enough to keep growing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilt from more than 130 interviews with executives, founders, hiring managers, specialists, and marketing leaders, this book reveals what employers actually notice when deciding who earns more responsibility, more trust, and more opportunity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe message is direct: technical skills matter, but they are not enough. Employers also want judgment, curiosity, ownership, communication, business acumen, and the ability to keep learning when the work changes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the guide to the developmental work that separates marketers who keep growing from those who get stuck.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will learn the T-GROWTH framework: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThirst to Learn -\u003c\/strong\u003e Build curiosity, teachability, and the habit of learning faster than the market changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrit and Integrity -\u003c\/strong\u003e Develop the follow-through, ownership, and ethical backbone leaders trust.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelate and Empathize - \u003c\/strong\u003eBuild stronger relationships across marketing, sales, finance, product, and operations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eObserve and Communicate -\u003c\/strong\u003e Turn information into insight and insight into clear recommendations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWisdom Before Strategy -\u003c\/strong\u003e Build business acumen and connect marketing activity to revenue, margin, cash flow, and business decisions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTech Fluency and Adaptability - \u003c\/strong\u003eUse new tools, including AI, without confusing tool mastery for real judgment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHolistic Growth -\u003c\/strong\u003e Bring your skills, habits, and judgment together into a career that compounds.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter includes field stories, advice from real leaders, practical MOVEs, and AI prompts that help you apply the ideas to your own marketing career. You will see realistic workplace moments, common mistakes, and practical ways to build the habits that make a young marketer more useful.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou will learn how to understand what employers actually value, build stronger business acumen, communicate with more clarity and confidence, work better across teams, use AI as a thinking partner instead of a shortcut, connect marketing skills to business outcomes, and grow into a more trusted professional.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarketing2aT is especially useful if you are trying to land your first marketing job, prepare for an internship, grow in your first role, or make a career change into marketing. It is also a strong fit for professors, mentors, managers, and parents who want to give practical marketing career advice to someone they believe in.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 158\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 07, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71316869644541,"sku":"9798993190617","price":30.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/B0oku5djSj9798993190617.webp?v=1789624343","url":"https:\/\/booktolia.com\/products\/marketing2at-become-the-marketer-every-team-wants-paperback","provider":"booktolia","version":"1.0","type":"link"}