{"product_id":"marketing-the-arts-breaking-boundaries-paperback","title":"Marketing the Arts: Breaking Boundaries - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFinola Kerrigan\u003c\/b\u003e (Editor), \u003cb\u003eChloe Preece\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe importance of arts consumption and its socio-cultural, political, and economic dimensions \u003c\/li\u003e \u003cli\u003eThe impact of new technologies, platforms, and alternative artforms on the art market\u003c\/li\u003e \u003cli\u003eThe importance of the aesthetic experience itself and how to research it\u003c\/li\u003e \u003cli\u003eThe value of arts-based methods\u003c\/li\u003e \u003cli\u003eThe art versus commerce debate\u003c\/li\u003e \u003cli\u003eThe artist as entrepreneur\u003c\/li\u003e \u003cli\u003eThe role of the arts marketer as market-maker\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of \u003ci\u003eMarketing the Arts\u003c\/i\u003e takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. \u003ci\u003eMarketing the Arts: Breaking Boundaries\u003c\/i\u003e is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinola Kerrigan\u003c\/strong\u003e is a Professor of Marketing at Birmingham Business School, University of Birmingham, UK.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChloe Preece\u003c\/strong\u003e is an Associate Professor at ESCP Business School (London), UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 301\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 20, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47457642053885,"sku":"9780367898878","price":115.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/bWJRdWV0SGMzTUdNQ1QwbmhvTmJZdz09.webp?v=1777242545","url":"https:\/\/booktolia.com\/products\/marketing-the-arts-breaking-boundaries-paperback","provider":"booktolia","version":"1.0","type":"link"}