{"product_id":"male-idols-and-branding-in-chinese-luxury-fashion-cosmetics-and-popular-culture-paperback","title":"Male Idols and Branding in Chinese Luxury: Fashion, Cosmetics, and Popular Culture - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmanda Sikarskie\u003c\/b\u003e (Author), \u003cb\u003eLan Lan\u003c\/b\u003e (Author), \u003cb\u003ePeng Liu\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eChallenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and \u003ci\u003eMale Idols and Branding in Chinese Luxury\u003c\/i\u003e focuses on their ability to arouse the consumer appetite to buy. \u003cbr\u003e\u003cbr\u003eIn China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAmanda Sikarskie \u003c\/b\u003eis Lecturer in Art \u0026amp; Art History and Comprehensive Studies at the University of Michigan, USA. She is a historian of fashion and textiles, with a particular interest in the intersection of fashion and social media and in luxury studies. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eLan Lan \u003c\/b\u003eis Senior Lecturer at Beijing Institute of Fashion Technology, China. She received her MA in womenswear design at London College of Fashion, UK. She researches and writes on fashion education. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePeng Liu\u003c\/b\u003e is Assistant Professor at Macau University of Science and Technology, Macau. His artworks have been exhibited internationally working with wide range of mediums. His work on cultural studies and visual culture has been published in various academic journals and edited collections.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 25, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47461051826429,"sku":"9781350286061","price":80.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/kQ-TtMIJXN9781350286061.webp?v=1777256629","url":"https:\/\/booktolia.com\/products\/male-idols-and-branding-in-chinese-luxury-fashion-cosmetics-and-popular-culture-paperback","provider":"booktolia","version":"1.0","type":"link"}