Inside Coca-Cola
Inside Coca-Cola
  • SKU: 9781250013712
  • BARCODE: 9781250013712
  • VENDOR: BooksCloud

Inside Coca-Cola - Paperback

$28.99
 per 
In stock!
People are currently viewing this
Select The Options Above
Description

by Neville Isdell (Author), George Witte (Editor)

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

Author Biography

NEVILLE ISDELL is the former Chairman and CEO of Coca-Cola. Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa. He now lives with his wife, Pamela, in Barbados.


DAVID BEASLEY is a writer based in Atlanta.
Number of Pages: 288
Dimensions: 0.8 x 8.1 x 5.4 IN
Illustrated: Yes
Publication Date: October 16, 2012
Add to Cart Select The Options Above

Reviews

Exceptional Support and Clean Code

I was impressed by how fast the support team responded to my questions. Even as someone with basic coding knowledge, I found the theme incredibly easy to work with. The code is well-organized, and everything runs smoothly.

— Lucas M

Small Business Owner (Electronics Store)

Reliable Theme with Excellent Customer Service

After trying multiple themes, I finally chose Wokiee — and haven’t looked back. It’s reliable, modern, and easy to customize without coding. What impressed me most was their support team: fast, helpful, and willing to assist even with third-party issues. That level of service is rare!

— Sophie N

Owner of a Home Decor Store

Beautiful Design and Great Flexibility

Wokiee is hands down the best Shopify theme I’ve used. The design options are stunning and fully customizable. I was able to build a high-converting store without any external developers.

— Rachel L

Fashion Brand Founder

Top-Notch Support and Regular Updates

The customer support team is incredible — helpful, responsive, and very professional. They’ve helped me resolve everything from layout tweaks to app integrations. Plus, the theme is regularly updated with new features.

— David P

Shopify Consultant

Amazing Customization Options"!

Wokiee gave me full creative control over my store’s layout and visuals. The theme’s design blocks are so flexible that I could create something truly unique — without touching a single line of code.

— James T

Handmade Goods Seller

High-Quality Theme with Professional Code

You can tell Wokiee was built by pros. The code is clean and optimized for performance. No bloated features — just what you need. My store loads fast and looks great on all devices.

— Anna V

UI/UX Designer