{"product_id":"influencer-marketing-interdisciplinary-and-socio-cultural-perspectives-paperback","title":"Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLauren Gurrieri\u003c\/b\u003e (Editor), \u003cb\u003eJenna Drenten\u003c\/b\u003e (Editor), \u003cb\u003eCrystal Abidin\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. \u003c\/p\u003e \u003cp\u003eThe chapters in this book were originally published as a special issue of \u003ci\u003eJournal of Marketing Management. \u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLauren Gurrieri \u003c\/b\u003eis Associate Professor in the School of Economics, Finance and Marketing at RMIT University, Australia. Her research examines gender, consumption and the marketplace, with a focus on gendered inequalities in consumer and digital cultures. This includes gendered representations in advertising and social media; body norms and beauty ideals in consumer culture; violence against women and marketing; and the strategies used by women to resist and challenge exclusion and marginalisation in the marketplace.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJenna Drenten\u003c\/b\u003e is Associate Professor of Marketing in the Quinlan School of Business, USA, where she studies digital consumer culture: the sociocultural role of social media platforms in everyday consumer life. Her research explains how digital culture--from social media algorithms to the influencer attention economy--structures social and cultural consumption ideologies and how consumers' lived experiences are mediated, translated, and commodified through digital culture.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCrystal Abidin\u003c\/b\u003e is a Digital Anthropologist and Ethnographer of Vernacular Internet Cultures. She researches influencer cultures, especially in the Asia Pacific region, and has published 6 books and over 80 articles and chapters. Crystal is Professor of Internet Studies at Curtin University, Australia, and Director of the influencer Ethnography Research Lab. Reach her at wishcrys.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.57 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 20, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71316855783677,"sku":"9781032907208","price":112.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/VwEL2sy3LL9781032907208.webp?v=1789624321","url":"https:\/\/booktolia.com\/products\/influencer-marketing-interdisciplinary-and-socio-cultural-perspectives-paperback","provider":"booktolia","version":"1.0","type":"link"}