- SKU: 9781587364952
- BARCODE: 9781587364952
- VENDOR: BooksCloud
From Fargo to the World of Brands: My Story So Far - Paperback
Couldn't load pickup availability
Description
by David Aaker (Author)
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.
This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.
Reviews
Exceptional Support and Clean Code
I was impressed by how fast the support team responded to my questions. Even as someone with basic coding knowledge, I found the theme incredibly easy to work with. The code is well-organized, and everything runs smoothly.
Reliable Theme with Excellent Customer Service
After trying multiple themes, I finally chose Wokiee — and haven’t looked back. It’s reliable, modern, and easy to customize without coding. What impressed me most was their support team: fast, helpful, and willing to assist even with third-party issues. That level of service is rare!
Beautiful Design and Great Flexibility
Wokiee is hands down the best Shopify theme I’ve used. The design options are stunning and fully customizable. I was able to build a high-converting store without any external developers.
Top-Notch Support and Regular Updates
The customer support team is incredible — helpful, responsive, and very professional. They’ve helped me resolve everything from layout tweaks to app integrations. Plus, the theme is regularly updated with new features.
Amazing Customization Options"!
Wokiee gave me full creative control over my store’s layout and visuals. The theme’s design blocks are so flexible that I could create something truly unique — without touching a single line of code.
High-Quality Theme with Professional Code
You can tell Wokiee was built by pros. The code is clean and optimized for performance. No bloated features — just what you need. My store loads fast and looks great on all devices.