{"product_id":"fighting-kingdoms-of-mediocrity-building-flywheels-of-excellence-paperback","title":"Fighting Kingdoms of Mediocrity: Building Flywheels of Excellence - Paperback","description":"\u003cp\u003eby \u003cb\u003eGisela L. Goncalves\u003c\/b\u003e (Illustrator), \u003cb\u003eRafael Z. a. C. Goncalves\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEvery organization says it wants excellence. Most quietly settle for less.\u003cbr\u003eInside every company there is a gravity that pulls toward mediocrity - constant, patient, and strongest precisely when things are going well. Left unopposed, it teaches talented people to give less than they have, tolerates the underperformer everyone can see, and rewards the politics of managing upward over the substance of the work. The result is what Rafael calls a Kingdom of Mediocrity: an organization that still functions, still ships, still files its reports - while quietly performing far below what it could be.\u003cbr\u003eThis book is about the alternative, and how to build it. Drawing on more than two decades leading transformations, turnarounds, and integrations across four continents, Rafael sets out the system behind organizations that compound performance instead of eroding it. He calls it a Flywheel of Excellence: a self-reinforcing loop of trust, true meritocracy, and an ownership mindset that, once turning, sustains its own momentum.\u003cbr\u003ePart diagnosis and part playbook, Fighting Kingdoms of Mediocrity shows how the very structure that traps companies in mediocrity can be reversed to drive durable excellence - and why doing so is not only the most profitable choice a leader can make, but the most human.\u003cbr\u003eThe gravity of mediocrity never stops pulling. The work of building excellence is never finished. You cannot escape the choice. You can only make it, consciously, and well.\u003cbr\u003eRafael Z. A. C. Goncalves writes the Unlock Growth newsletter.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 04, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71743863062781,"sku":"9798996757213","price":33.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/iGeGccAq3r9798996757213.webp?v=1793296480","url":"https:\/\/booktolia.com\/products\/fighting-kingdoms-of-mediocrity-building-flywheels-of-excellence-paperback","provider":"booktolia","version":"1.0","type":"link"}