{"product_id":"customer-engagement-strategy-using-emerging-technologies-to-transform-the-customer-journey-paperback","title":"Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey - Paperback","description":"\u003cp\u003eby \u003cb\u003eJoern Schlimm\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDeliver lasting customer value through data-led, technology-enhanced engagement strategies.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eCustomer Engagement Strategy\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJoern Schlimm\u003c\/b\u003e is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.\u003c\/p\u003e\u003cp\u003eWritten for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003cbr\u003e- Apply data-led frameworks to deliver consistent, high-value customer experiences \u003cbr\u003e- Integrate AI, Web3 and immersive environments into measurable engagement strategies \u003cbr\u003e- Use proven insights to govern innovation and mitigate technology adoption risks \u003cbr\u003e- Lead transformation that connects business performance with customer outcomes \u003c\/p\u003e\u003cp\u003eCombining strategic foresight with actionable insights, \u003cb\u003e\u003ci\u003eCustomer Engagement Strategy\u003c\/i\u003e\u003c\/b\u003e helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eThemes include: \u003c\/b\u003e digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJoern Schlimm\u003c\/b\u003e is a consultant and academic with over 19 years of international experience in digital innovation, based in Zurich, Switzerland. As Partner at Ameliorate GmbH, he advises sports and entertainment clients on customer journeys and emerging technologies like AI, Web3, and virtual environments. Previously at FIFA, he developed enterprise-wide risk management frameworks and advised on fan engagement for major events including the FIFA World Cups. He has held senior consulting roles at PwC and KPMG, leading projects for multinational clients.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 29, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71743859818749,"sku":"9781398628298","price":72.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/e5f33OoGh19781398628298.webp?v=1793296475","url":"https:\/\/booktolia.com\/products\/customer-engagement-strategy-using-emerging-technologies-to-transform-the-customer-journey-paperback","provider":"booktolia","version":"1.0","type":"link"}