{"product_id":"creative-advertising-concept-and-copy-a-practical-multidisciplinary-approach-paperback","title":"Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach - Paperback","description":"\u003cp\u003eby \u003cb\u003eGeorgia-Zozeta Miliopoulou\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eConsidering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGeorgia-Zozeta Miliopoulou\u003c\/b\u003e is Associate Professor in the Department of Communication at Deree, The American College of Greece. She has over 25 years of experience in creative advertising and holds a Ph.D. in brand communication. She has been teaching creative advertising and new media since 2003 and still offers workshops for communication professionals. Her research interests include creativity, strategic content \u0026amp; storytelling, and the managerial aspects of creative agency work.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 08, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71743884361981,"sku":"9781032362045","price":92.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/W1rkhPXAz49781032362045.webp?v=1793296524","url":"https:\/\/booktolia.com\/products\/creative-advertising-concept-and-copy-a-practical-multidisciplinary-approach-paperback","provider":"booktolia","version":"1.0","type":"link"}