Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics
  • SKU: 9781793645753
  • BARCODE: 9781793645753
  • VENDOR: BooksCloud

Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics - Paperback

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by Trevor A. Smith (Author), Kenroy C. Wedderburn (Author)

Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Author Biography

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.
Kenroy C. Wedderburn is associate professor of finance at Concord University.

Number of Pages: 166
Dimensions: 0.35 x 9 x 6 IN
Illustrated: Yes
Publication Date: August 29, 2023
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