{"product_id":"beyond-persuasion-communication-strategies-for-healthcare-managers-in-the-digital-age-paperback","title":"Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePatricia J. Parsons\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. \u003cem\u003eBeyond Persuasion\u003c\/em\u003e provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.\u003c\/p\u003e\u003cp\u003eWhether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, \u003cem\u003eBeyond Persuasion\u003c\/em\u003e is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.\u003c\/p\u003e\u003cp\u003eIn this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 24, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":71281614487805,"sku":"9781442615342","price":67.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/4EboqhbLM29781442615342.webp?v=1789146056","url":"https:\/\/booktolia.com\/products\/beyond-persuasion-communication-strategies-for-healthcare-managers-in-the-digital-age-paperback","provider":"booktolia","version":"1.0","type":"link"}