{"product_id":"an-introduction-to-film-and-tv-production-from-concept-to-market-paperback","title":"An Introduction to Film and TV Production: From Concept to Market - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJoseph Richie\u003c\/b\u003e (Author), \u003cb\u003eKaren Russell\u003c\/b\u003e (Author), \u003cb\u003eAirielle J. Taylor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product.\u003c\/p\u003e\u003cp\u003eReaders will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creative processes. Interviews with business executives offer insider tips and tricks to creating a marketable project.\u003c\/p\u003e\u003cp\u003eIn this book, you will learn how to: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDistinguish between a \"great idea\" and a \"marketable idea.\"\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCondense your concept into an effective \"elevator pitch.\"\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eBuild a basic business plan.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCreate a marketing strategy, be it traditional, digital, or both.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eEstablish a personal brand and portfolio that will grab the right attention.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThis book will be of great help to the student, independent filmmaker, and content creator looking to understand the process of getting their work produced, distributed, and marketed.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJoseph Richie\u003c\/strong\u003e is an associate professor in the Department of Communications at Tennessee State University with over 40 years of experience as an independent media producer.\u003c\/p\u003e\u003cp\u003eKaren Russell is an assistant professor of communications at Tennessee State University with 12 years of experience in television and independent media production. She has worked in higher education for ten years and is currently completing her PhD in communications.\u003c\/p\u003e\u003cp\u003eAirielle J. Taylor is an Emmy Award-winning news producer turned educator, with a combined ten+ years of academic and practical experience in media and marketing. She is currently an assistant professor, facilitating courses in integrated marketing communications and journalism at Tennessee State University.\u003c\/p\u003e\u003cp\u003eTameka Winston currently serves as both Department Chair and an award-winning associate professor of communications at Tennessee State University. She is also the creator of and executive producer for two SiriusXM radio programs. Dr. Winston has over 20 years of higher education experience and has authored several textbooks.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 208\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.48 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47458890285309,"sku":"9781032029948","price":97.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/3414\/0157\/files\/cUlJRjRzd25sdWRneS8wcnNOai9Cdz09.webp?v=1777252681","url":"https:\/\/booktolia.com\/products\/an-introduction-to-film-and-tv-production-from-concept-to-market-paperback","provider":"booktolia","version":"1.0","type":"link"}